Terms and conditions
Last updated 12 November 2026
The agreement between you and Plimova: your account, health and safety, plans and the free trial, and how we both behave.
Draft for legal review. Written to match what Plimova does today, but not yet checked by a solicitor. Highlighted items still need filling in.
On this page
01About these terms
These terms are an agreement between you and [Company name] ("we", "us"), the company that runs Plimova, registered in England and Wales (company number [Company number]) at [Registered address]. They apply when you use the Plimova app for iPhone and Apple Watch, and the web app. By creating an account you agree to them. Please read them alongside our privacy policy.
Nothing in these terms affects your legal rights as a consumer.
02Your account
- You must be 18 or over to use Plimova.
- Give us accurate details, and keep your password private. You're responsible for what happens on your account.
- One account per person. Accounts can't be shared or sold.
- You can delete your account at any time from your Account page.
03Health and safety
Plimova is a training journal with suggestions. It isn't medical advice, and it doesn't replace a doctor, physiotherapist or other professional.
- Check with your GP before starting a new exercise programme or diet if you have a health condition, are pregnant, take regular medication, or haven't exercised for a long time.
- Answer the health questions honestly. If the app suggests you speak to a professional first, please do.
- Stop exercising if something hurts, and get help for pain that is sharp, sudden or getting worse. In an emergency, call 999.
- Calorie and nutrition figures are estimates. They aren't suitable for managing a medical condition such as diabetes or an eating disorder.
- You decide what to do. Train within your own limits, and use equipment safely.
04Suggestions written by AI
The built-in coach and any AI app you connect write their suggestions with AI. AI can be wrong, incomplete or out of date. Treat everything it says as a suggestion for you to think about, not an instruction. Plimova always shows you a change to your plan before it's made, and you can undo it.
When you connect your own AI app, its provider's terms apply to how it works and what it does with the information you allow it to see. We aren't responsible for that provider's service.
05Plans, the free trial and cancelling
Plimova is a paid subscription. There are two plans, both billed monthly through Apple's App Store:
| Plan | Price | Includes |
|---|---|---|
| Plimova | £6.99 a month | The full app, the Apple Watch app, and connecting your own AI |
| Plimova Coach | £9.99 a month | Everything in Plimova, plus the built-in AI coach |
- Free trial: new members get 14 days free. We'll remind you two days before it ends. If you don't cancel before the trial ends, your plan starts and Apple charges you.
- Renewal: plans renew automatically each month unless you cancel at least 24 hours before the renewal date.
- Cancelling: cancel any time in your Apple Account's subscription settings, or from You → Subscription in the app. You keep access until the end of the period you've paid for.
- Refunds: Apple handles payments and refunds under its own terms. You can request a refund at reportaproblem.apple.com.
- Fair use: the built-in coach has a monthly allowance, which is generous for normal personal use. The app shows how much you've used.
- Price changes: we'll tell you before a price changes, and Apple will ask for your consent where it's required. You can cancel before the new price applies.
Prices include VAT. You can only start a plan in the iPhone app; the web app is for signing in.
06Your content
You own what you add to Plimova: your workouts, runs, meals, photos, notes and posts. You give us permission to store, process and display it only so we can run Plimova for you, including showing what you choose to share to your friends. That permission ends when you delete the content or your account, except for copies other members already have of things you shared with them.
07Friends and the feed
Plimova is private by default. If you share with friends, please keep it friendly. Don't post anything that's abusive, threatening, hateful, sexual, misleading, illegal, or that infringes someone else's rights, and don't share other people's personal information.
You can block, mute and report other members. We review reports and may remove content, or suspend or close accounts that break these rules.
08Using Plimova fairly
Please don't misuse Plimova. In particular, don't try to break into it or disrupt it, scrape it, copy or reverse-engineer it, use it to build a competing service, create accounts automatically, or get round the coach's allowance or anyone's privacy settings.
09Changes and availability
We're always improving Plimova, so features may change. If we remove something important from your plan, we'll tell you in advance and you can cancel. We aim to keep Plimova running all the time but can't promise it will never be interrupted, for example for maintenance.
10Testing Plimova before launch (beta)
Before Plimova is in the App Store, we invite some people to try it through Apple's TestFlight. If you're one of them, these terms apply, with the following changes while you test:
- Things may change or break. The beta is unfinished. Features may change, move or be removed, and some may not work properly.
- Your data may be reset. We may need to clear what you've logged during the beta, for example when we change how something is stored. We'll try to tell you first, but please don't rely on the beta as your only record.
- Paying: [Whether beta testers pay, for example: the beta is free, and you won't be charged until you choose a plan after launch]
- Feedback: if you send us feedback, we can use it to improve Plimova without owing you anything for it.
- Keep it to yourself: please don't share screenshots or details of unreleased features publicly. [Keep or remove]
- Ending: the beta ends when Plimova launches, or earlier if we stop it. TestFlight builds also stop working after 90 days. Apple's TestFlight terms apply to TestFlight itself.
11Our responsibility to you
We provide Plimova with reasonable care and skill. If we don't, and you suffer loss that was a foreseeable result, we're responsible for it.
We're not responsible for loss that wasn't foreseeable, for business losses (Plimova is for personal use), or for injury that comes from ignoring the health and safety guidance above.
Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn't allow us to limit. Your statutory rights as a consumer are unaffected.
12Ending your account
You can delete your account at any time from your Account page. Remember to cancel your subscription in your Apple Account too, because deleting your account doesn't cancel it with Apple.
We may suspend or close your account if you seriously or repeatedly break these terms. We'll tell you why, unless the law or someone's safety means we can't.
13Changes to these terms
If we change these terms in a way that matters, we'll tell you at least 30 days before the change, in the app or by email. If you don't agree, you can cancel and delete your account before it takes effect.
14The law and disputes
These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts. If something goes wrong, please contact us first at [support@plimova.app] and we'll do our best to put it right.