Health data policy
Last updated 12 November 2026
Your training and health data is the most personal thing you give us. Here is how we treat it, in plain words.
Draft for legal review. Written to match what Plimova does today, but not yet checked by a solicitor. Highlighted items still need filling in.
On this page
01What counts as health data
In Plimova, health data is anything about your body or your training: workouts, runs and walks with their routes and heart rate, resting heart rate, sleep, energy, soreness and pain from your check-ins, body measurements and progress photos, food and water, and your answers to the health questions. UK law calls this special-category data and gives it extra protection.
02Why we hold it, and your consent
We hold it only to run the features you use: your journal, your plan, progress charts, Ranked Seasons and, if you turn it on, the AI coach. Because it's health data we ask for your explicit consent when you create your account (UK GDPR article 9(2)(a)), and again, separately, before the built-in coach or an AI app you connect can use any of it.
03Who can see it
- You. Plimova is private by default.
- Friends, only for the things you choose to share. Privacy zones hide where your runs start and finish.
- Plimova's AI coach, only if you turn it on: short summaries are sent to Anthropic, which provides the AI. Your name, email, journal, weight, height and photos are never sent, unless you type something into the coach yourself.
- An AI app you connect, only the kinds of data you tick, and only when you ask it something.
- Sentry, our crash-reporting service, gets reports of errors in the apps, with no health data, names or emails in them (see the cookies page).
- A person at Plimova only when a message to the coach mentions a warning sign, or you report one of its answers, to check it responded safely.
04Apple Health and Apple Watch
Plimova reads heart rate, resting heart rate, body weight, height, distance, active energy and workouts with routes from Apple Health, only if you allow each one in iOS settings, and saves the workouts you record to Apple Health. Data from Apple Health is never used for advertising or sold, in line with Apple's rules.
05Never sold, never used for ads or training AI
We don't sell your data, show adverts, or let anyone use your data to train AI models.
06Your control
- Turn the coach off, disconnect an AI app, or change Apple Health permissions at any time.
- Download everything you've logged from your Account page.
- Delete your account and your data in one step.
For everything else, including where data is stored and how long it's kept, see the privacy policy. Questions: [privacy@plimova.app].